ABOUT THE FOUNDER
Dana
Teaching Black women how their skin actually works, so they can stop guessing and start building routines that actually hold up.
Skincare Educator · Eczema Advocate · Founder, Beauty In Color
Educating on skincare since 2018
NEA Patient & Caregiver Research Advisory Council
Featured in Healthline · HealthCentral · Everyday Health
Dana's Story
I built this platform because I needed it first.
I was diagnosed with eczema as a teenager. If you have ever managed sensitive, eczema-prone skin in a melanin-rich body, you already know what that chapter looks like. The flare-ups. Products that promised results and left your skin worse. Routines built for skin that looked nothing like yours.
For years I followed the advice, chased the trending ingredients, and kept hitting the same wall: skincare content that ignored barrier health, glossed over sensitivity, and treated melanin-rich skin as a variation instead of the starting point.
So I got curious and intentional. I immersed myself in skincare education and ingredient research, spending years learning from dermatologists, estheticians, researchers, and health and wellness experts. Over time I learned to evaluate skincare claims through both evidence and lived experience, to separate what marketing promises from what actually supports healthy skin and a strong barrier.
At first, this was just for me. I tracked what worked, what didn't, and why. But the more I shared, the more I realized how many women were navigating the same confusion without anyone to trust.
Beauty In Color launched in 2018 as a personal project rooted in my own skincare journey. Seven years later, it is a skincare education platform built specifically for Black women who want to understand their skin, care for it long-term, and stop starting over every time something new shows up in their feed.
Dana's Story
Dry, sensitive, eczema-prone.
My skin taught me to pay close attention. Every framework I teach is shaped by navigating these conditions in melanin-rich skin.
My Approach
Barrier health, through the lens of eczema.
Eight years of researching, testing, and educating, with more to build.
Beauty In Color Since
2018
My skin taught me to pay close attention. Every framework I teach is shaped by navigating these conditions in melanin-rich skin.
Where's the honest skincare education for Black women like me? I kept asking that question. Eventually, I stopped waiting for the answer.
What You Will Learn Here
Real skincare education. Not trends, not noise.
01
Skin Barrier Health
Your skin barrier controls moisture retention, resilience, and how well your skin tolerates anything you put on it. When it's compromised, nothing else in your routine works the way it should. This is where most skincare advice gets the order wrong.
02
Skincare Basics
Routine building starts here. How to layer products correctly, what order actually matters, and how to choose what belongs in your routine without wasting money. The foundation everything else builds on.
03
Skincare Ingredients
Most product confusion comes down to not knowing what the ingredients actually do. This covers key actives, how to read a label, which ingredients work well together, and which ones don't. No chemistry degree required.
04
Anti-Aging Skincare
After 40, your skin barrier naturally weakens. You produce less ceramides, less of the lipids that hold that barrier together. Your skin holds less moisture and becomes more vulnerable to irritation. This covers what actually changes and what your skin needs now.
05
Sunscreen
Daily SPF is the most evidence-backed thing you can do for long-term skin health. It's also the category where most mainstream advice completely fails Black women. The education here covers what actually works.
06
Skin Concerns
Post-inflammatory hyperpigmentation is more persistent and pronounced on deeper skin tones. Eczema, dryness, and sensitivity each require a different approach. Specific guidance for specific conditions.
Everything here starts with your skin barrier. Once you understand how it works and what it needs, every other decision in skincare gets clearer. These six areas cover the foundation most skincare advice skips entirely.
Why Trust Beauty In Color
Eight years of work. A very specific focus. Credentials that matter.
I've been educating on skincare since 2018, with a sustained focus on barrier health as the foundation of everything else. Because after 40, your barrier changes. It gets weaker, more vulnerable, less resilient. And if you don't understand how it works and what it needs, you'll keep buying products that don't help.
Beauty In Color doesn't replace your dermatologist. It gives you the foundational knowledge to understand your skin better, ask sharper questions, and make decisions with real confidence. Everything I teach comes back to your barrier. Because if your barrier isn't healthy, nothing else matters. You can read more about how I approach skincare education for Black women and what that looks like in practice.
HealthCentral
Featured Dana's skincare recommendations specifically for eczema-prone, melanin-rich skin.
Healthline
Featured in the Pieces of Advice video series on managing sensitive and eczema-prone skin with intention.
AS SEEN IN
Everyday Health
Featured Dana's approach to managing eczema in melanin-rich skin, framing skincare as a genuine form of self-care.
Advisory Role
Dana served on the Patient and Caregiver Research Advisory Council of the National Eczema Association, contributing to conversations about eczema research priorities and patient-centered education.
A Note From Dana
Your skin deserves guidance that was actually built for it.
Most skincare routines fail because they're not built around your barrier. They're built around products, around trends, around what worked for someone else. I built this platform to change that. To give you the knowledge to understand your own skin and build routines that actually work for where you are right now.
The work here is specific, honest, and grounded in how melanin-rich, sensitive, and aging skin actually behaves. That's the standard I hold everything to. I'm glad you found it.
Dana, Founder of Beauty In Color
Ready to Begin?
Start wherever makes the most sense for you.
New here or returning? Pick the path that fits where you are right now.
01
Start Here
New to Beauty In Color? This is the guided starting point based on your skin goals and where you are right now.
02
Explore the Education
Browse barrier health, ingredients, anti-aging, sunscreen, and more. Go deep on the topics that matter most to you.
03
Get the Newsletter
Clear, honest skincare education in your inbox every Thursday. Built for Black women over 40 who want to understand their skin.
04
Watch on YouTube
Weekly skincare education videos every Sunday. Start with the ones that match what your skin is dealing with right now.